Our Work: Resolving SEO Challenges for WILO (UK)

The Challenge

When WILO (UK) approached us, their website was facing significant SEO issues that were holding them back from achieving their full potential. One of the biggest problems was keyword cannibalisation, where multiple pages were competing against each other—not just locally but internationally—leading to diluted search rankings and missed opportunities for traffic and conversions.

What We Did

We conducted a thorough SEO audit that uncovered critical issues impacting their visibility. From identifying cannibalising pages to streamlining their site structure, we laid out a clear roadmap to fix these problems. Our actionable recommendations were designed to improve their website’s performance and help them target the right audience effectively.

The Impact

While the project was later handed off to another agency, our initial audit provided the foundation for significant improvements. By addressing cannibalisation issues, WILO (UK) would have saved or generated tens of thousands of pounds in additional revenue through improved search visibility and better-targeted traffic.

What This Means for You

At Digitrove, we specialise in identifying and resolving complex digital marketing challenges like this. Whether your business is struggling with SEO issues, inefficient site structures, or underperforming campaigns, we provide clear, impactful strategies to get you back on track.