Here’s the most important things you need to think about when choosing a Digital Marketing Freelancer.
The Most Important Thing to Consider When Choosing a Digital Marketing Freelancer
Hiring a digital marketing freelancer can be a smart move — but choosing the right one isn’t always straightforward. With so many people claiming to be experts, how do you know who to trust?
With over 15 years in the industry, I’ve worked with national brands, led agency teams, and reviewed the work of countless freelancers and agencies. These are the three things I believe matter most when making your decision:
1. Do They Actually Know Their Stuff?
Anyone can say they’re great at digital marketing, but true experience shows in the details. There’s no official certification that guarantees quality — and a slick pitch doesn’t always mean they know what they’re doing.
One of the best ways to check? Get a few quotes from different providers. Ideally, compare freelancers in your price range — but don’t be afraid to hear what a larger, more established agency has to say too. If your chosen freelancer is giving you similar feedback or ideas to those coming from a high-end agency, it's a strong sign they know their stuff.
Look for honest, confident answers — not vague language or marketing jargon.
2. Are They Transparent About What They Do?
I’ve audited plenty of websites being “looked after” by SEO teams, yet you’d never guess based on the results. Too often, the goal seems to be keeping the retainer ticking over — not making a real difference.
A good freelancer should:
Be clear about how they spend their time
Set expectations and explain what they’re doing — and why
Focus on delivering meaningful outcomes, not just ticking off tasks
You deserve full visibility — and a clear sense of progress.
3. Do They Feel Like the Right Fit?
You don’t need to chat every week, but the freelancer you hire should feel like someone you can genuinely work with. Are they responsive? Do they listen? Can you have an honest, two-way conversation?
The best partnerships are built on trust, communication, and a shared focus on results — not just technical skill.
Final Thoughts
The right digital marketing freelancer won’t just be technically capable — they’ll be honest, proactive, and genuinely invested in your success.
Ask questions. Compare feedback. And above all, trust your instincts. The right freelancer won’t just make things look good — they’ll make a real difference to your business.
