If you’re a small business in Shropshire that’s seeing more and more of your business move online, but you’re not getting as many orders as you used to, you’re not alone. There are a few things you can do to improve your SEO and attract more visitors to your website.
- Choose the right keywords: When people search for businesses in Shropshire, what keywords are they likely to use? Do some keyword research to find out, and then use those keywords throughout your website’s content.
- Create high-quality content: Your website’s content should be informative, well-written, and relevant to your target keywords. It should also be original and unique, not just copied from other websites.
- Optimise your website for mobile: More and more people are using their phones to search for businesses, so it’s important to make sure your website is optimised for mobile. This means making sure your website loads quickly on mobile devices and that it’s easy to use on a small screen.
- Build backlinks: Backlinks are links from other websites to your website. They’re a signal to search engines that your website is authoritative and trustworthy. There are a few different ways to build backlinks, such as guest blogging, social media, and outreach.
- Keep your website up-to-date: Search engines like to see that websites are updated regularly. This means adding new content, fixing any errors, and making sure your website is still relevant to your target keywords.
By following these simple tips, Shropshire businesses can improve their SEO and attract more visitors to their websites.
Here are some additional tips that may be helpful for Shropshire businesses:
- Use local keywords: When people search for businesses in Shropshire, they’re likely to use local keywords, such as “Shrewsbury businesses” or “Shropshire plumber.” Make sure to use these keywords throughout your website’s content.
- Get involved in the local community: Get involved in local events and organisations. This will help you build relationships with potential customers and raise awareness of your business.
- Use social media: Social media is a great way to connect with potential customers and promote your business. Make sure to use relevant keywords in your social media posts and to link back to your website.
By following these tips, Shropshire businesses can improve their SEO and attract more visitors to their websites.